#NoFilter Sessions

First Facebook Live series for Instagram.

Instagram “#NoFilter” Southeast Asia was the first global marketing program to use Facebook Live , that ran across a total of 4 sessions with 6 invited guests , 110, 000 people reached per session and over 30’000 organic video views. It received 17 times more video viewers than a Southeast Asia webinar.

Short form video content edited from the live sessions were also promoted to the business audiences in SEA. The live sessions are then edited into shorter form video contents.

View full sessions here.