All things pops for Asian Film Symposium.
After a five-year hiatus, the Asian Film Symposium returned with the theme “Pop Art” — and needed an identity to match.
The mark was built around the letters AFS, with the ‘I’ animated to move freely within a cinema screen ratio — a typographic nod to the world of film, and to the pop energy of the theme.
The identity extended into a programme booklet, a series of illustrations and animated characters, and event collateral — all carrying the pop sensibility through to every touchpoint.
