To prove that an online grocer could have fresher ingredients than a physical supermarket RedMart cooked something that even Gordon Ramsey couldn’t: the world’s first edible cooking show.
On Eat This Show!, viewers not only got to watch Celebrity Chef Bjorn Shen cook on Facebook Live using RedMart’s super-fresh ingredients – they also got to eat the dishes almost immediately. All they had to do was order in the comments to receive the dishes on their doorsteps, within minutes.
Because you can only tell if the food’s fresh by eating it.