Mobile Moves Commerce

Driving businesses through mobile.

“Mobile Moves Commerce” was a  campaign created to position Facebook as a thought leader in the changing field of commerce, as mobile technology has changed the way people buy, and the businesses that understand this are the ones who will lead the charge.

An anthem film targeted at businesses was created to spearhead the urgency of this change is developed . Alongside the film, was a suite of collateral that included keynote events  and presentation decks, posters and print ads, in-feed digital ads, canvas ads, carousel ads as well as Facebook 360 executions.

A campaign brand guide was also produced to guide the  different JAPAC markets on rolling out the campaign.