Mobile Moves Commerce

Driving businesses through mobile.

By 2016, mobile wasn’t the future of commerce — it was already the present. The businesses that understood this were pulling ahead. The ones that didn’t were being left behind.

To position Facebook as a thought leader in this shift, we developed a campaign built around that urgency. Working with my in-house team, we conceived an anthem film that put the stakes plainly: adapt or cede ground. The film was produced with an external production agency, and accompanied by a full suite of campaign assets — keynote materials, presentation decks, print and digital ads, Canvas and Carousel executions, and Facebook 360 content.

A campaign brand guide was produced to ensure consistency as the work rolled out across JAPAC markets.