#NoFilter Sessions

First Facebook Live series for Instagram.

Instagram had built its culture around a single idea: authenticity. #NoFilter wasn’t just a hashtag — it was a posture. So when Instagram Business needed to demonstrate its value to marketers across Southeast Asia, the format had to live up to the name.

We created the first global marketing program by Instagram to use Facebook Live — four sessions, six guests drawn from across the creative and business community, open to anyone watching. No scripts, no edits, no filters. Viewers could ask questions in real time and get real answers.

The result was something a polished webinar never could be: genuinely unguarded. Each session reached over 110,000 people, generating more than 30,000 organic video views — and 17 times the viewership of a typical Southeast Asia webinar.

View full sessions here.