Year of Rooster

Lunar New Year Packets – Year of Rooster.

Lunar New Year red packets designed for the Year of the Rooster, in three designs featuring graphic interpretations of the animal.

The letter ‘F’ from Facebook’s iconic glyph was woven into the character 福 — prosperity — while a separate motif echoes the number 8, lucky in Chinese culture. Two small typographic gestures that made the packets feel native to the occasion rather than branded onto it.