GIC / Head of Brand & Marketing
Nov 2019 – Present
Developed work processes and guidelines for digital and social marketing. Managed C-suite stakeholders, internal stakeholders and external vendors to create communication assets for the brand. Oversee events as a strategic pillar to market the company. Initiated and lead the first rebranding project in over 20 years. Managed all digital assets including corporate website and event microsites. Grew a small team of 6 from scratch.
THE SECRET LITTLE AGENCY / Associate Creative Director
June 2018 – Nov 2019
Managed and lead creative teams to win business pitches for RedMart, Facebook, National Heritage Board, National Library Board and Manulife. Developed and managed communications and client relationships for Manulife, DBS, RedMart, NHB, NLB, POSB and Facebook.
FACEBOOK / Senior Art Director
June 2016 – June 2017
Developed 360 strategic creative marketing campaigns for Facebook Business using Facebook’s solutions. Oversaw the art and design direction to drive brand consistency across Asia-Pacific markets.
FREELANCE / Senior Art Director
March 2013 – June 2016
Worked with agencies such as DDB, Publicis, Havas, RGA, Lowe and Iris.
TEMASEK POLYTECHNIC SCHOOL OF DESIGN / Adjunct Lecturer
March 2013 – October 2015
Lecturer for subjects spanning from Advertising Communications, Publication Design toTypography. Facilitated consultations for studio projects.
TRIPPLE COLLECTIVE / Creative Partner
June 2011 – March 2013
Developed branding and communication solutions for clients. Oversaw relationships and partnerships with clients. Led and developed campaigns for business pitches.
GREY SINGAPORE / Senior Art Director
April 2010 – June 2011
Developed campaigns for business pitches. Worked on key campaigns for Qatar Airways, Wildlife Reserves Singapore, GlaxoSmithKline.
EURO RSCG / Senior Art Director
April 2009 – April 2010
Developed campaigns for business pitches. Worked on existing accounts such as DBS Bank, Heaven and Earth Green Tea, Speedpost.
FALLON ASIA / Art Director
April 2006 – October 2007
Worked on Nike, Citibank, Holiday Inn, United Airlines.
Y&R SINGAPORE / Art Director
July 2005 – June 2006
Worked on Singapore Tourism Board, OCBC bank, Marigold, Singtel Telecommunications, Lee Hwa Jewellery and Casio.
Marketing Excellence Award 2019 Finalist
London International Advertising Awards 2008 Silver
One Show 2008 Merit
One Show Design 2008 Merit
Adfest 2008 Best of Show, Design
Cannes 2007 Promo Lion
Young Guns Award 2007 Bronze
Communication Arts Design Annual 2007
Creative Circle Awards 2007 Best of Show