An immersive experience on Facebook Canvas.
Canvas was a new format — a full-screen, immersive mobile experience that opened instantly from a Facebook ad. The question was what it could become in the right creative hands.
In partnership with Semi Permanent, the global creative and design thinking platform, five creatives were invited to interpret a photograph by American portrait photographer Dan Winters — each telling their own story through the Canvas format. The result was a showcase of what the medium could hold: personal, immersive, and built entirely for mobile.
