SheMeansBusiness Live

Igniting a global conversation around impact of women on business.

On International Women’s Day 2017, Facebook set out to celebrate women whose work shapes their communities and the global economy. The ambition was global and simultaneous: a 24-hour Facebook Live event circling the world, market to market, for a full day. The event was hosted the #SheMeansBusiness hashtag to share inspiration, impart knowledge and create a global conversation surrounding topics related to women in business.

We built the creative system behind it: a toolkit, artwork, and asset system that enabled teams in every market to produce their own sessions to a consistent standard, together with the campaign microsite at shemeansbusiness.fb.com.

Over 200 Facebook Live sessions across 30 different countries on shemeansbusiness.fb.com, sharing stories from women business owners, leaders, key influencers, NGOs, and policy makers.